Health Promotion among Diverse Populations Essay Essay Example

Health Promotion among Diverse Populations Essay Essay In discoursing wellness publicity among diverse populations. this writer has selected the Latino population to demo wellness position in respects to the national norm. Harmonizing to the U. S. Census Bureau. as of July 2013. their estimation is that there are around 54 million Hispanics that live in the United States. This represents 17 % of the entire U. S. population which makes them the largest cultural minority. It is estimated that by 2060. they will turn to around 128. 8 million ( 31 % ) of the U. S. population. Harmonizing to the U. S. Census Bureau in 2012. the Latino population of which 23 % were in either simple or high school ; and merely 6. 8 % were in college. Besides. merely about 29. 1 % lacked wellness insurance. We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Spanish americans were 43 % more likely non to hold wellness coverage than that of 13 % of non-Hispanics who lacked wellness coverage. Harmonizing to the CDC ( Center of Disease Control ) . when measuring the wellness position that this group perceived themselves by 10. 3 % of being in carnival or hapless wellness. Mortality rates were hard to compare as the coverage on the cultural group was non ever set on the decease certification. However. the decease rate from Diabetes is 40. 5 per 100. 000 for Blacks. which is dual that for the white population which 19. 9 is. The rate for Hispanics is 27. 7. Health Disparities/ Barriers Harmonizing to the CDC. wellness disparities are spreads in wellness results or determiners between sections of the population. â€Å"Many wellness disparities are related to societal determiners of wellness. the conditions in which people are born. turn. unrecorded. work and age. Designation and consciousness of differences among populations sing wellness determiners and wellness results are indispensable stairss toward cut downing wellness disparities. † ( CDC Health Disparities and Inequalities Report-U. S. . 2013 ) . We need to be cognizant of the disparities of our patient population in order to be able to supply the instruction and resources needed to better wellness publicity and bar for them. Some of the disparities among the Latino population are instruction. cost. linguistic communication. and bar. In respects to instruction. a larger per centum that of non-Hispanics did non complete high school and hence many are unable to read and compose adequately to acquire the information that they need. Besides. a high per centum don’t speak English and they are unable to pass on with wellness givers. particularly if there is no 1 to interpret. Since a big per centum has non graduated from high school. they are in low income a occupation which puts them in less than the federal poorness degree. and are more likely to be in bad places. Besides. Spanish americans are more likely to be unemployed as compared to non-Hispanics. Due to their low-income. Hispanics are less likely to seek medical attending because of cost. They will supply medical attention for their kids foremost and themselves last. Many usage place redresss handed down through the coevalss. With respects to blood force per unit area control. which could be regulated in a clinic visit. merely a little per centum had blood force per unit area control as compared to non-Hispanics. Barriers to these disparities need to be assessed and intercessions need to be developed and implemented to better wellness for these populations. Some of the barriers noted were linguistic communication. income. educational degree and cultural beliefs. There are interlingual rendition tools ( phones. transcribers ) available ; we merely necessitate to use what is available. By using these tools. persons will be more likely to travel to the physician. since they will be able to understand the information given. However. we as wellness suppliers need to be non-judgmental and accepting of these persons. Financial concerns are a large portion. most province that they can non afford interventions. medicines. supplies. and dietetic alterations. This is due in portion that most are below poorness degree. By measuring their demands. so researching what plans are available for them. There are medicine aid plans available. some from the infirmaries and some from the pharmaceutical companies. Many pharmaceuticss now have $ 5 and 10 $ medicines for 30 to 90 yearss. This can be a major aid. Transportation system can besides be a barrier ; if they don’t have a manner to acquire to assignments so they don’t acquire the appropriate followup. Puting up clinics in the community is a manner to increase patients doing it to assignments. Besides. in some communities. public transit coachs will travel and pick up patients from their place and take them for assignments and convey them back place. Education is another barrier. with most non completing high school. they are non able to read and compose good or non at all. or non in English. When developing an educational plan for these persons. we need to take into history how they learn and what types of media do we necessitate to utilize. Approachs to Health Promotion There are three attacks to wellness promotion/ bar: primary. secondary and third. Primary is considered wellness publicity and specific ways to forestall unwellness such as immunisations. Secondary is describes as early diagnosing and intervention. And third is focused on reconstructing wellness and rehabilitation if needed. While primary would be good. this writer believes that the focal point should be on secondary bar. Supplying testing activities such as wellness carnivals. for these persons can and will take to early diagnosing. We need to guarantee that the Latino population are respected and supply them with the tools needed to advance health. Due to high cost of wellness attention and with many non holding insurance. most wait till they need to travel to the exigency room for attention. This pattern most likely leads to placing unwellness at a ulterior phase and therefore necessitating more intense therapy to obtain degree of health. In decision. there needs to be trust established partnership in the attention between patient. household and wellness attention suppliers. Besides. disparities need to be taken off or at least reduced to be able to supply the best preventable and early attention as possible to all. Mentions Centers for Disease Control and Prevention: Office of Minority Health and Health Equity. November 26. 2014. Retrieved from hypertext transfer protocol ; //www. Center for Disease Control and Prevention. gov/minorityhealth/index. hypertext markup language Centers for Disease Control/National Center for Health Statistics: July 14. 2014. Retrieved from hypertext transfer protocol: //www. Center for Disease Control and Prevention. gov/nchs/fastats/hispanic-health. htm Centers for Disease Control 24/7: Salvaging Lifes. protecting people. October 28. 2014. Retrieved from hypertext transfer protocol: //www. Center for Disease Control and Prevention. gov/minorityhealth/populations/REMP/hhispanic. html Summary Health Statistics for the U. S. Population: National Health Interview Survey. 2012. Critical Health Statistics. Series 10. Number 259. December 2013 Center for Disease Control: Health Disparities and Inequalities Report- U. S. 2013. Retrieved from hypertext transfer protocol: //www. Cen ter for Disease Control and Prevention. gov/minorityhealth/CHDIReport. html Edelman. Kudzman and Mandle ; Health Promotion throughout the Life Span. edition 8. 2014. Chapter 1.

Knowledge vs. Experience Essay Example

Knowledge vs. Experience Essay Example Knowledge vs. Experience Essay Knowledge vs. Experience Essay Essay Topic: Siddhartha Woman On the Edge Of Time The celebrated Indian philosopher J. Krishnamurti one time said. There is no terminal to instruction. It is non that you read a book. base on balls an scrutiny. and finish with instruction. The whole of life. from the minute you are born to the minute you die. is a procedure of larning. ( whale. to/a/krishnamurti ) Krishnamurti is turn toing larning as a procedure in which an person attempts to derive certain cognition for foreordained intents. He clearly believes that rote memorisation is inferior to larning from experiences. Academic cognition through text editions can learn persons theories about life. Life. nevertheless. perverts from theory often. The lone manner persons are traveling to cognize about these divergences is when they experience the battles and fruits of life on their ain. [ Similarly. in this compelling novel by Herman Hesse. Siddhartha learns that enlightenment can non be reached through his 7 instructors because it can non be instilled in an individual’s head -enlightenment comes from the inner ego and through the experiences in which 1 must obtain wisdom from. ] he said it can be a small better In the gap of the novel. Siddhartha is influenced by outside instructions in his hunt for enlightment. His male parent and his associated community ideally want him to go a successful Brahmin. alternatively of fall ining the Samanas. Everyone else around him still has non reached enlightenment. and Siddhartha feels that shacking with them will increase his wonder sing his presence in life. ( Siddhartha to himself ) [ He had begun to surmise that his worthy male parent and his other instructors. the wise Brahmins. had already passed on to him the majority of their wisdom†¦ his psyche was non at peace. ( 3 ) ] Siddhartha craves to better admit the innermost kernel of ego and its connexion to the universe in a society. The cognition passed on to him nevertheless does non explicate this. which is why Siddhartha speculates the beginnings of the universe and his topographic point in it. When Siddhartha departs on his journey to accomplish enlightenment. he joins the Samanas and accustoms rapidly to their lifestyle because of the endurance and subject he learned in the Brahmin rites. H e learns how to liberate himself from the mercenary universe he was populating in. losing his desire for ownership and dress. However Siddhartha is still unsated. The way of self-denial does non supply an constituted solution for Siddhartha. He comes to the realisation which is this: the Samanas have been merely every bit unsuccessful as the old counsel he has encountered. Siddhartha’s thirst for cognition has merely increased. as he tells his good friend. I suffer thirst. Govinda. and on this long Samana way my thirst has non grown less†¦I have ever thirsted for cognition. ( 15 ) Buddha is still funny. therefore Govinda convinces him that they both should go forth the Samanas and seek out the Buddha. During Siddhartha’s quest for enlightment. he and Govinda are looking for Gotama’s whereabouts. As they are taken in. Siddhartha is informed about a instruction called the Eightfold Path and the four chief points in order to accomplish the lasting solution of abstaining from the pleasances of the universe. However. while Govinda is wholly influenced by these instructions. Siddhartha is still non satisfied. ( Gotama to S iddhartha ) [ The learning which you have heard†¦is non to explicate the universe to those who are thirsty for knowledge†¦its end is redemption from the agony. ( 27 ) ] Siddhartha is still unsated. and desires to grok the significance of life’s intent in the universe in an complete manner. Like the Samanas. Buddha’s followings escape from world without linking to it. Most significantly. Siddhartha feels that he can non accomplish enlightment from an external beginning such as a instructor. He grounds that in order to make enlightenment. one must larn merely through experience and instructions by other wise mans. Wisdom is gained through experience. while cognition is taught. This is the ground he can non accept Buddha’s instructions. At this point of the novel. Siddhartha knows he will hold to go his good friend behind to get down a hunt for the significance of life which will be based on experience. instead than spiritual instructions. Siddhartha determines to put out on a life abstaining from speculation and to alternatively come in the stuff universe to research the physical pleasances of his organic structure. In this new universe of his. Siddhartha encounters a friendly ferryman. populating his free life to its fullest. After traversing the ferrymanà ¢â‚¬â„¢s river. he arrives to a metropolis where a beautiful kept woman named Kamala mesmerizes him. He believes she would be the most worthy one to learn him about the physical facets of love. but Kamala will merely teach him until he proves he can suit into the mercenary universe. With her counsel. Siddhartha takes up the way of the merchandiser and engages in concern with a adult male named Kamaswami who taught him how to merchandise. While Siddhartha achieves the wisdom of the concern universe and experiences how to make concern in the material universe. Kamala becomes his lover and teaches him about every physical facet of love. [ She taught him that lovers should non divide from each other after doing love†¦so that no feeling of devastation arise nor the horrid feeling of misusing ( 54 ) ] Siddhartha renounces the religious way and exchanges the hunt for Atman to see physical pleasances. However. Siddhartha and Kamala are both incapable to give and have existent love at this phase in the novel. Siddhartha has eliminated himself from the universe wholly and is non influenced by what the universe has to offer him. Since both these external ushers are unable to learn him wisdom. he knows he must now accomplish wisdom on his ain. This consciousness itself comes from his inner ego. Siddhartha starts his way to seek enlightenment go forthing the Brahmins. the Samanas. Gotama. and the stuff universe because he fe els unhappy with himself. As Siddhartha leaves the corrupted stuff universe. he approaches a river and considers what way his life has taken him. Ironically. the same ferryman whom he met old ages before introduces himself with the individuality as Vasudeva. Siddhartha senses interior peace and wisdom within this adult male. and motivates him to obtain it every bit good. Finally Siddhartha resides and works with Vasudeva until he comes to cognize his boy was born. With his boy. Siddhartha eventually experiences love. but since love is a connexion to the universe. it threatens to deflect Siddhartha from his hunt for enlightenment. It’s non until now when Siddhartha has gained wisdom on his ain without any mercenary influences. therefore the love he expresses for his boy becomes a trial of this wisdom. ( Siddhartha to himself ) [ It is a good thing to see everything oneself†¦as a kid I learned that pleasances of the universe and wealths were non good†¦ but I have merely merely experienced it now†¦ ( 80 ) ] Siddhartha implies that the Buddha’s instructions or any beginning of external counsel do non d o one enlightened ; they merely transfer cognition to the society around them. Siddhartha is cognizant enlightenment can merely be reached if he will be able to accept love. and every bit hard as it might be. to even accomplish Nirvana. Successfully. Kamala and his boy influenced him to a great extent and because of them. Siddhartha learned and experienced how to love the universe and accept it as a whole. Siddhartha encounters many instructors of wisdom during his journey. but each fails to take him to his end: to seek enlightenment. The ferryman nevertheless. is successful and shows Siddhartha how to happen enlightenment within him by barricading out all exterior counsel. [ Vasudeva will non merely state Siddhartha what he should cognize like the others. but a usher who will take him where he wishes to go. ] After go forthing the material universe. Siddhartha seeks for cognition from the river he crossed and Vasudeva ushers Siddhartha to listen to it for a better apprehension of what the river communicates. Vasudeva does non state Siddhartha what the river will state. but when Siddhartha discloses what the river has expressed to him. Vasudeva clearly admits that he excessively has received the same wisdom on his a in. Now. Siddhartha realizes that he himself becomes the ferryman after making enlightenment. ( Siddhartha talking to himself ) [ The river is everyplace at the same time†¦ Siddhartha the male child. Siddhartha the mature adult male. and Siddhartha the old adult male [ are ] merely separated by shadows. non through world. ( 87 ) ] The river is compared to Siddhartha as it is considered uninterrupted but yet ever changing within. deeper below the organic structure of H2O. Siddhartha now belongs to everything environing him alternatively of being classified to a peculiar group. At the terminal of the novel. Govinda returns to the river. still seeking enlightenment. and asks Siddhartha to learn him what he has learned. Siddhartha explains that neither he nor any other single can learn the wisdom to Govinda. because spoken accounts are definite and can neer pass on enlightenment as a whole. ( Siddhartha to Govinda ) [ When person is seeking †¦he is unable to happen anything†¦because he is obsessed with his end. ( 113 ) ] Govinda is confused merely like he was when they met near the river after Siddhartha had considered suicide. This means he still does non understand the significance of life because he hasn’t experienced the universe. staying a follower to Buddha. Therefore. Siddhartha’s ultimate attainment of Nirvana does non come from external counsel pass oning the wisdom to him. but alternatively by sing an internal connexion with the river. which encompasses the whole existence.

Market Structure Research Paper Example | Topics and Well Written Essays - 1500 words

Market Structure - Research Paper Example (Eaton, Diane and Douglas, 2002 pp.93) The firm is in equilibrium if it maximizes profit defined as the difference between revenues and costs (** = R-C). The equilibrium point is where the firm produces the output that maximizes the difference between TR & TC curves as shown below. In the short term the firm will either be making excess profits or losses depending on the position of an AC curves i.e. if the AVC curve lays below the price the firm is making excess profit as shown below. It is only possible for the firm to be equilibrium. The short run without necessarily breaking even point. However, in the long run the firm will either make neither losses nor excess profit i.e. the break even point will be the equilibrium point for the firm as shown below. The supply of such a firm may be derived by the points of intersection of MC curve with the successive demand curve. Assuming that the market prices increase gradually the demand curve will tend to shift upwards. Given the slope of the MC curve is positive each higher demand curve cuts the given MC curve on a point which lies to the right of the previous intersection. This implies that the quantity supplied by firm increases as the price increases. (Eaton, Diane and Douglas, 2002 pp.85) Changing from perfect competition to a monopoly that changes a single price will have associated implications to the firm. This is because as a monopoly market the market structure will consist of one single firm that will deal with products that have no close substitute, there will be no free entry of into the market and the firm will be a price maker meaning that the amount sold in the market will depend on the price Q = F (P) The monopolist will have a normal demand curve Q = a - b P with an option of making either of the following two decisions: (1) the price - in this case the quantity will be determined by the customer (2) the quantity- in this case the price will be determined by the future of demand and supply in the market The demand is equal to the average revenue (P = AR) for the monopolist since: Q = a - b P b p = a - q P = a - Q or a - 1____ ____ ____ Q b b b TR = P Q but P = a - 1____ ____ Q b b AR = TR = (a/b) Q - (1/b) Q2 = (a/b) - (1-b) Q thus P = AR ________________ Q They all have a common intercept (a/b) with the MR curve being twice as steep as the AR or the Demand

The Invisible Man written by H.G. Wells Essay Example | Topics and Well Written Essays - 500 words

The Invisible Man written by H.G. Wells - Essay Example After his initial surprise, Kemp settles, gives Griffin his word he will not betray him, and gives him food and clothes. His better judgment, however, makes him write a letter to Colonel Adye, in Port Burdock. On the next day, listens in complete astonishment to Griffin’s story. It is a long one: how Griffin made himself invisible, after experimenting on a cat, and the trouble he got himself into as a result. Towards the end of Griffin’s long recount, the reader senses that Kemp gives dry answers. Doubt has entered his mind about his old college acquaintance’s sanity. He agrees cursorily with Griffin’s suggestions, but he is somehow unconvinced and not as reassuring as the previous day. The doctor shows his uncertainty to Griffin: Kemp is now certain that Griffin is insane. Trying to lock Griffin up is unsuccessful, and Kemp is beaten up just as Colonel Adye, the chief of police, arrives to see him being tossed about as if by some invisible force. Why did Kemp betray his friend, and break his promise that he would not let him down? In the days that this book was written, an Englishman’s word was his bond. Personal morals and standards were high, and nothing short of death would get a man to betray a friend to whom he had given his word. This betrayal of Kemp’s must be seen in the context of this ethic. In normal circumstances nothing would have persuaded Kemp to inform on Griffin. The doctor, however, had deliberated over the situation for a long time, smoking three cigars. The situation was anything but normal, and Griffin was not sounding very rational to him. His morning recount of killing animals, robbing stores, and taking a man’s gold was enough for Kemp to be glad he had sent to note off to Adye. Griffin was a danger to himself and others. He was talking of going off to Algiers, where people did not know to look out for a swaddled man. His desire was to start a reign of terror. This was enough for

Homeland Security Assignment Example | Topics and Well Written Essays - 500 words

Homeland Security - Assignment Example Each support annex identifies a coordinating agency, as well as assisting and cooperating agencies. In some instances, two departments or agencies share coordinating agency responsibilities (US Department of Homeland Security FEMA, 2009, p. 3-7) A plan is said to be achievable when the organization is able to achieve the main aims and objectives of the plan given the resource and time constraints placed upon the project. In every plan, a certain amount of resources are allocated and they are later monitored through the use of different statuses. The available resources of a project consist of the internal assets within the organization and even those that the organization is able to attain through agreements (US Department of Homeland Security FEMA, 2009, p. 4-17) U.S. Department of Homeland Security FEMA. (2010). Developing and maintaining emergency operations plans: Comprehensive preparedness guide 101, Version 2.0. Retrieved from

Are Automotive Manufacturers more Socially Responsible?

Are Automotive Manufacturers more Socially Responsible? To what extent are car manufacturing firms operating in a more socially responsible manner when designing environmentally friendly cars? Abstract Social responsibility is one of the key differentiators between modern corporations, and is seen by many analysts as an antidote to the past few years trend towards the demonisation of corporate institutions. The recent economic crisis, in particular, has led many observers to argue that corporations that fail to address issues of social responsibility will struggle to survive. However, other observers question whether this phenomenon is anything more than a superficial consumer trend, and whether the world economy in general can seriously contemplate a corporate system in which the profit motive is subservient to the need for corporate social responsibility. This dissertation examines social responsibility in terms of the car manufacturing industry, and looks in particular at the question of whether or not the move towards environmentally friendly cars is anything more than a passing phase in an industry that is extremely sensitive to public opinion. Ultimately, the aim of the disse rtation is to determine whether or not corporate social responsibility within the car manufacturing industry is a genuine change, or whether it is simply a superficial response to a passing public trend. Introduction The concept of corporate social responsibility has been one of the dominant themes of the past decade, with consumer recognition of a corporations social responsibility being increasingly seen as a lucrative phenomenon. In the west, in particular, increasing levels of affluence have led to a trend that has seen more customers show willingness to pay more for products that are designed according to theories of social responsibility., and this shift has been nowhere more apparent than in the automobile manufacturing industry. This trend has inter-cut with a recognition (in some quarters) of the need to ensure a more environmentally-friendly approach to industrial production and consumption, and a number of corporations have secured dramatically enhanced public images through a focus on affordable but socially responsible products. However, critics argue that since the primary aim of these corporations is to increase their profits, the appearance of social responsibility has been more o f a cosmetic change than a substantial alteration of core business practices; many critics believe that corporations have, in most cases, merely become better at packaging their products as a more socially responsible, environmentally friendly alternative. Despite the recent financial crisis, the automobile manufacturing industry remains a bellwether for the global economy, and any genuine global industrial changes regarding social responsibility will likely be evident in the automobile industry at an early stage. This dissertation will examine the behaviour of car manufacturing firms and will ask whether they have genuinely become more socially responsible when designing environmentally friendly cars, or whether this is merely a superficial smokescreen designed to generate improved public exposure without leading to genuine changes in design and production philosophies. In particular, the difference between the industrys approach before and after the onset of the recent economic crisis will be examined, and these differences will be used to determine whether or not the move towards social responsibility represented a genuine change to production systems or was merely an attempt to capture the early twenty-first century zeitgeist. Furthermore, the dissertation will examine the extent to which social responsibility and environmental awareness have affected not only above-the-line (i.e. visible to the public) areas of the industry, but also below-the-line (i.e. internal corporate) systems; the d issertation will argue that firms can only be said to have adopted a greater level of social responsibility if their attempts to tackle this issue extend to below-the-line activities. The dissertation will use a series of core examples in order to determine both the hyperbole (i.e. the claims made to the public) and the core below-the-line changes that may, or in some cases may not, reflect the car manufacturing industrys more socially responsible, environmentally friendly approach to business and production. Literature Review Corporate Social Responsibility Social responsibility has been one of the key growth areas in recent years. Crane et al. (2007) define social responsibility, in the corporate context, as a companys ability to put aside the profit motive in order to perform tasks that have a beneficial effect not on the company itself in terms of capital but in terms of an entirely separate social group (Crane et al., 2007, p. 6). In this context, social responsibility can be seen as something that companies are expected to do unbidden, in much the same way as many people choose to donate their time and volunteer to help charities. In some ways, therefore, social responsibility can be seen as an attempt to anthropomorphise corporations by rendering them indebted to a cultural belief that they should act in a more ethical and moral manner. This is in some ways a cultural corrective to the idea of corporations as solely capitalistic, profit-orientated organisations. May et al. (2007) suggest that corporate social responsibility is a popular construct that seeks to imbue corporations with humanistic traits regardless of whether those traits are present or not (May et al., 2007, p. 118). In order for public recognition of these traits to be tangible, there must be a relative relationship between different corporations, so some must be seen to be exercising a great deal of social responsibility, while other must be seen to be doing very little. This is, in effect, the classic polar relationship between good and bad, and it allows consumers to associate themselves with positive, socially responsible companies purely by making certain purchasing decisions. Both sides therefore have a vested interest in social responsibility: consumers feel good if they reward socially responsible companies with their custom, and can use such purchases as a form of status symbol; corporations, meanwhile, can try to generate a larger, more loyal customer base. While some critics argue that social responsibility is a trend that will wax and wane according to various social and economic factors (May et al., 2007, p. 119), others believe that the emergence of social responsibility as a major business factor in the past decade is in fact a permanent change. Crane et al. note that growing awareness of environmental issues has led many people to recognise the importance of social responsibility (Crane et al., 2007, p. 10), and although the recent economic crisis may have led many to hold back on the spending that they would otherwise have directed towards socially responsible corporations, there still appears to be a broad consensus that social responsibility is one of the most important factors in modern business. Consequently, many companies have sought to strengthen their social policy credentials. Environmental Policy One of the key elements of social responsibility is the environment. For more than twenty years, there have been warnings about the effects of global warming. Many corporations choose to exhibit their social responsibility through one of a number of environmentally friendly policies: Reducing the environmental cost of production distribution. Reducing the environmental cost of consumption. Reducing the environmental cost of disposal. Using more environmentally-friendly materials. Reducing packaging and other superfluous elements of a product. Instigating specific environmentally-friendly technological elements. Funding research and education programs. Carbon and pollution off-setting. All of these options and more are regularly employed by companies that want to emphasise their environmental credentials. Large companies tend to focus on methods that require little more effort than throwing money at the problem, e.g. by funding research or off-setting their carbon emissions. However, some other companies are far more inventive, and genuinely try to reduce their environmental impact. Social Responsibility Aside from the environmental factors noted above, companies have found a number of ways of demonstrating their corporate social responsibility: Funding education programs. Providing services, e.g. transportation for school and disabled groups. Promoting volunteerism among their own workers. Donating money to charities. Working to eliminate abuse in the chain of production. The globalised corporate environment makes it more difficult than ever for companies to hide practices that might be unpopular in their domestic markets. For example, if a company seeks to use cheap labour in third world countries, it can make a short-term impact but will usually be exposed eventually. In other words, companies find it increasingly difficult to hide any non-socially responsible behaviour. The Car Manufacturing Industry The vast majority of manufacturers are global in terms of production facilities. The leading US and Japanese manufacturers, for example, tend to have dozens of factories, with at the top five companies all having at least one factory in each of North America, South America, Europe, Africa, Asia and Australasia. As such, the industry can be said to be truly global in terms of both customer reach and production. Furthermore, companies often experience great success in non-domestic markets, e.g. Japans Toyota also sells many cars in the US, and Germanys BMW is extremely popular in the UK; the only major exceptions to this rule are two of the three big US companies, General Motors (GM) and Chrysler, both of which have been criticised for their focus on the US market. The Impact of the Economic Crisis on the Car Manufacturing Industry All the worlds car manufacturers have in recent years suffered from the global economic downturn. In the US, the big three manufacturers Ford, Chrysler and General Motors (GM) have all come close to bankruptcy, and GM has been forced to file for chapter 11 bankruptcy protection. Around the world, companies have suffered similar problems, although in most cases not to the extent of the major US companies. In Japan, both Honda and Toyota have suffered heavy losses and have been forced to reconsolidate their core business areas. As a result, the automobile industry has been undergoing a period of immense uncertainty, and this has led many consumers to believe that they can no longer rely on the continued presence of the big names. Apart from the well-publicised problems for the big three US companies GM, Ford and Chrysler, almost every other major car manufacturer around the world has suffered a slump in profits in the past two years, and many have incurred legacy debts during this period that will impact upon their performance for decades to come. Toyota reported a massive $1.7bn loss (Fackler, 2008) and, like most other manufacturers, was forced to re-focus activities on core revenue streams. As one of the key figures in the green car revolution, Toyota had been investing heavily in environmentally-friendly cars, and had been happy to make such investments since it believe there would be massive financial benefits in the long run. However, the financial crisis crippled Toyotas ability to consider the long term implications of its current activities, and forced the company to focus on its core business. As Satoshi Hino notes, Toyota has long been one of the more adventurous companies when it comes to placing substantial industrial bets on future changes in the automobile market, but these have always been backed by strong performances in the companys core activities (Hino, 2005, p. 41). The companys move into electric and hybrid cars seen by many as a key element in the push towards greener automobiles has largely been financed by success in core diesel machines, with the pay-off for this front-end investment expected to arrive between 2010 and 2015. However, with the core business model threatened by double-digit year-on-year sales drops, Toyota was forced in 2009 to consolidate its activities and re-focus on the most profitable elements of its production line. This decision by the company served as dramatic proof that while there was clearly a high degree of confidence in terms of the potential for socially responsible cars to provide a significant pay-off in the medium to long term, this confidence was not strong enough to allow the company to rely on such vehicles during a time of economic crisis. Clearly, therefore, market forces are not yet dictating the need for social responsibility in sufficient numbers, or with sufficient support via purchasing decisions . Research Methodology Research Approach The research will take two key approaches: a questionnaire will be used to conduct primary research into consumer awareness of the question of social responsibility in the car manufacturing industry, and two case studies will be used to determine how two of the worlds biggest manufacturers GM and Toyota deal with this issue. In order to assess the impact of the social responsibility policies of both GM and Toyota, the questionnaires will be designed to measure the impact of such policies (or the lack of them) and the degree to which they change public opinion and have the effect for which they were designed. These questionnaires will be vital in terms of bridging the gap between the theory and reality, and will expose the limitations inherent in this approach. In order to increase the likely response rate, and to comply with ethical considerations regarding privacy, the questionnaires were left anonymous and respondents were told that they could ignore any individual questions that they would prefer not to answer. The secondary research will focus on two case studies, one looking at the leading US car manufacturer (General Motors) and the other looking at the worlds leading car manufacturer, by sales (Toyota). These companies have been chosen for specific reasons. General Motors (GM) has had a difficult economic history over the past two decades, almost filing for bankruptcy in the 1990s before going on to enjoy considerable success with a series of non-environmentally friendly cars (SUVs) while professing to hold social responsibility as a key philosophical point, and then suffering a massive collapse that resulted in the company filing for the fourth largest bankruptcy in US history (see chapter 4). Toyota, meanwhile, has made a name for itself with a series of advanced hybrid cars, but has also suffered during the recent financial crisis (see chapter 5). In other words, GM is seen by many as one of the worlds least socially responsible manufacturers, and Toyota is seen by many as one of the worlds most socially responsible manufacturers. By comparing and contrasting their approaches and fortunes, it should be possible to develop a clear understanding of the extent to which major car manufacturers have been socially responsible in pursuing an environmentally friendly agenda. Research Questions The research is based on the following key questions: To what extent do car manufacturing companies act with a high degree of social responsibility when designing environmentally friendly cars? How important is consumer behaviour to car manufacturers interest in social responsibility? Do consumers drive companies behaviour, or vice versa? What different approaches to the subject of environmentally friendly, socially responsible cars have been taken by different companies? How has the recent economic crisis affected manufacturers interest in social responsibility? Is social responsibility progressing according to narrative trends? Is this a major change to business, or merely a passing trend? Research Limitations Any research project contains inherent limitations. If these limitations are ignored, they do not go away; rather, they linger and negatively impact the reliability of the overall project. Consequently, the best approach is to recognise these limitations from the start and to work to ensure that they are factored out of the equation as much as possible. As Saunders et al. note, its only by recognising the limitations of any research program that the problems that always affect any research project can be brought into the open, addressed and contextualised and, in some cases, turned into positives (Saunders et al., 2009, p. 51). The research limits of this project are as follows: Social responsibility is an inherently subjective matter. Something that is socially responsible in the view of one person may be socially irresponsible in the view of another. Many of the relevant subjects, such as global warming, are not universally recognised. Its therefore important to reflect the fact that there is ongoing debate. There is insufficient time and space to analyse the entire market. Therefore, key examples must be selected for the case studies. As noted in 3.1, the subjects for these case studies were chosen for very specific reasons. Questionnaires must be brief and simple to understand, yet they must also focus on the key points. Persuading respondents to fill in questionnaires can be difficult. All these limitations can be overcome, to various extents. The subjectivity inherent in the research subject is in fact relevant to the continuing social, cultural and political debates regarding the extent to which car companies should, and can, adopt socially responsible roles; some critics argue that this can only be achieved if consumers adopt socially responsible approaches to their purchasing patterns, which will inevitably force corporations to adapt to face this trend. Similarly, the continuing debate over global warming although settled in many peoples view continues to cause debate in many parts of the world. Finally, the limitations of time and space mean that the case study subjects must be analysed extremely closely, and the choices of company must be made carefully. Results Analysis Response 200 questionnaires were sent out. The expected response rate was 40-50%, as per the suggestion by Saunders et al. that any questionnaire-based research project that prompts between a third and a half of targets to respond can be said to have performed averagely (Saunders et al., 2009, p. 102). In the event, 81 questionnaires were returned, representing 40.5%, which is just within the expected range. This gives a statistically relevant sample group. Demographic Information Demographic details are important in research concerning attitudes to consumer activity and the environment, since both of these factors can impact upon an individuals view of these issues. Question 1 concerned the age of the respondents: How old are you? The majority of respondents were in their teens and twenties, with a total of three quarters being under 40. This makes the questionnaire more relevant in terms of analysing the attitudes of younger people. The second question concerned the occupation of the respondents. It was decided to provide broad categories rather than to request specific details. For one thing, this emphasised the confidentiality and privacy of the research, and for another it allowed for easy and effective categorisation of answers: What is your occupation? Around two thirds of the respondents were employed, self-employed or in part-time work, with the rest being students, retired or unemployed. Awareness of Social Responsibility among Car Manufacturers The next question asked respondents if they believed the car manufacturing industry, as a whole, to be socially responsible. A brief explanation was appended to this question, defining social responsibility as an awareness of their impact on society, including the environment, and their efforts to ensure that this impact has a positive rather than a negative effect: How responsible do you think car manufacturers are? An overwhelming majority (67.9%) considered car manufacturers to be either not very or not at all responsible. Breaking these results down according to age and occupation gave the following results: Appreciation of manufacturers social awareness, broken down by age range Clearly, levels of appreciation appear to be at least partly linked to age, with these levels peaking for individuals in their fifties. There are numerous possible reasons for this, including: Media exposure: different age groups are exposed to very different media forms and sources, each of which will likely carry very different stories concerning manufacturers levels of social awareness. Learned behaviour: older respondents will have spent longer living in a time when many of the relevant issues, particularly environmental impact, were not considered. Environmental awareness: some of the answers may be influenced by a lack of belief in the various arguments concerning the environment and, in particular, the car industrys contribution to global warming. Clearly, therefore, awareness of social responsibility is a dynamic factor that reflects a number of different viewpoints, and this factors is by no means viewed the same by different age groups. The clear correlation between age and awareness indicates that manufacturers must ensure that they operate multiple simultaneous social responsibility programs if they are to reach all these groups. However, the next question sought to determine whether or not it was strictly necessary for the manufacturers to try to appeal to everyone, and asked how important social responsibility is to purchasing decisions. First, in terms of the overall response, the result was as follows: How important is a manufacturers social responsibility for you when choosing what car to buy? Almost half (48.1%) claimed that social responsibility was either very or quite important, with just over half (51.9%) claiming that it was not very or not at all important. Given the relatively small sample group for this research project, the difference is small enough to be statistically irrelevant, and broadly indicates a 50-50 split in terms of opinion on this subject. However, looking at the results in terms of an age-related breakdown results in a very different set of results: Importance of social responsibility of manufacturers, by age The data shows a clear depreciation of the importance of social responsibility for older consumers, although there is evidence of an increase for consumers in their 50s and above. In order to determine a link between awareness of social responsibility in the industry and the importance of social responsibility in purchasing decisions, the results from figures 4 and 6 were then combined: Importance, and awareness, of social responsibility in the car manufacturing industry There is clearly an inverse relationship between awareness of social responsibility as a factor in the industry, and belief in the importance of social responsibility. For example, younger people are most likely to believe that social responsibility is an important factor when making purchasing decisions, but are the least appreciative of any efforts that have so far been made. To an extent, this can be seen to be a matter of perception, but theres also clearly a problem for the industry in terms of persuading parts of the consumer base that its intentions are genuine. In order to measure the degree to which various manufacturers have succeeded in their aim of seeming more socially responsible, respondents were next asked whether they thought the industry had become more socially responsible over the past decade: Do you think the car industry has become more socially responsible over the past decade, less socially responsible, or it has stayed mostly the same? The vast majority of respondents believe there has been no real change, strongly suggesting that either the message from the manufacturers has not got through to the public, or that there is a deep level of cynicism in terms of whether the public believe that the rhetoric has translated into genuine action. Finally, respondents were given a range of options and were asked to indicate which they believed were most important in terms of social responsibility. They were asked to tick two or three options, with the aim being to allow them to indicate the elements of corporate social responsibility that were deemed most important: Most important elements of social responsibility Clearly, the vast majority of consumers overwhelmingly equate social responsibility with environmental issues. The only other factor to come close to this in terms of relevance was making donations to charitable causes, which to an extent also involves the environment. Social responsibility is not purely about the environment, and encompasses a range of other activities that can improve society. However, for the consumers canvassed for this research project, environmental issues were by far the most important, and its therefore possible to argue that the environment has overtaken all other elements of social responsibility and has become the single most important issue. Although manufacturers could fight against this perception and attempt to focus attention on other factors, the best approach might be to accept that when it comes to social responsibility, most consumers overwhelmingly focus on the environment. Case Study 1: General Motors (US) Background General Motors (GM) is the largest US car manufacturer, and the second largest in the world (after Toyota) (Trott, 2009). The company relies heavily on four key brands: Chevrolet, Cadillac, Buick and GMC. Each of these brands has a distinctive presence in the US market, but critics have argued that GM has lacked focus on the non-US markets, leaving it particularly vulnerable to domestic turmoil and economic volatility. In 1994, GM came close to bankruptcy following a $4.5bn loss, but cost-cutting measures and management changes ensured its survival. The company was one of the key instigators of the huge rise in sales for sports utility vehicles (SUVs) in the 1990s, a trend that was highly lucrative for GM but which resulted in criticism from environmental campaigners. Between 1998 and 2001, GM and Ford vied for the top spot in the US market, primarily through massively increasing sales in the SUV market. However, the downturn which followed the September 11th 2001 attacks saw GM suff er particularly hard, even compared to Ford, with the latter at least having a strong European heartland on which to rely during difficult trading conditions in the US. Nevertheless, GM bounced back and by 2005 was recording strong sales figures and was eyeing major expansion into overseas markets. However, the recent economic crisis virtually crippled GM, as well as its two key domestic rivals, Ford and Chrysler. GM lost $38.7bn in the 2007 fiscal year (Wearden, 2009), and an almost 50% drop in sales. The following year, GM predicted that it would run out of money in mid-2009 without a substantial re-financing program, and called for government help. In November 2008, the company joined with Ford and Chrysler in formally requesting help from the US government in order to stave off bankruptcy. Even in the context of the financial crisis, this move was massive, since it represented the genuine possibility of the USs three major car companies going bust almost simultaneously. Although the US government, under outgoing president George W. Bush, was initially reluctant to provide money at a time when many other businesses also had legitimate claims for government help, in December 2008 a bridging loan was finally offered. Despite numerous attempts to cut costs and reorganise the co mpany over the next six months, in June 2009 GM filed for chapter 11 bankruptcy protection. After Lehman Brothers, Worldcom and Washington Mutual, this was the fourth largest bankruptcy filing in US history. Eventually, on July 10th 2009, the US government helped to finance a new company, NGMCO Inc., that took on the majority of the old GM assets. The old GM changed its name to Motors Liquidation Company, and the new Vehicle Acquisition Holdings company changed its name to General Motors Company, thereby bringing GM back to life. The new version of GM is mostly owned by the US government, while the old GM Motors Liquidation Company continues to go through the process of the bankruptcy filing. Social Responsibility Both the old and the new GM have been involved in programs to emphasise their social responsibility. Since 1996, GM has financed the Safe Kids USA Buckle Up program, designed to encourage children to use seatbelts. The company has also contributed to a consortium that has donated over $1.2bn to fund education for engineering graduates, a scheme that has recently been extended worldwide. GM has also donated more than $200m in the past decade to charitable causes, and has supported both Democratic and Republican presidential candidates often simultaneously. The companys more recent philanthropic activities include a new global aid program (GM, 2009) and a number of smaller, local community projects designed to improve provisions mostly for children in areas surrounding the companys main factories. These projects have, for the most part, been maintained despite the continued financial uncertainty and the chapter 11 bankruptcy proceedings that took place in mid-2009. GM has also launched a major program called I Am GM, designed to showcase the companys strong workplace diversity policies. The program involves placing adverts in newspapers and magazines, and on television, in which GM employees from different ethnic backgrounds talk about their pride in the company. As well as reinforcing the idea of GM as an equal opportunities, ethnically diverse employer, the campaign is designed to show how GM works towards engineering a higher degree of diversity in society. Linked to this program is the companys renewed focus on safety, which has seen not only improvements designed to help children in the event of an accident, but also high-profile campaigns to reinforce the companys vehicles in order to make them withstand bigger crashes. The Buckle Up program has been maintained, and GM has expanded this campaign since 2008 by taking the message to schools around the US. The company claims that corporate responsibility is about more than just words its an acknowledgement that our actions shape our reputation (GM, 2009). Environmentally-Friendly Technology During the 1990s, a number of scandals saw the company accused of poor environmental management, including an accusation that sediments have been stored in unsafe conditions. In 2006, GM was one of a number of manufacturers from around the world named in a suit brought by the State of California over the issue of pollution. The case was dismissed a year later, but the damage to GMs reputation had already been done. In 2008, the Political Economy Research Institute (PERI) ranked GM 18th on its list of the USs worst polluters, giving the company a toxic score of 73,248, set against the no. 1 polluter, E.I. du Pont de Nemours, which scored 285,661 (PERI, 2008). Meanwhile, in the same year, the Union of Concerned Scientists (UCS) ranked GM 7th out of the worlds largest car manufacturers Managing Communications | Research Proposal Managing Communications | Research Proposal Taversha O’Connor Consulting Firm Business Profile Gilzene’s Consulting firm was founded in the year 1996 by Mr Desmond Gilzene who taught that the industry was lacking in a proper consulting firm. It is a Jamaican-based consulting organization specializing in business development, analysing existing and start-up businesses, creating solutions to problems, and helping small businesses to develop effective plans for meeting their goals. Our mission is to help people create innovative solutions and make informed choices to improve their lives. We motivate and encourage others to achieve their own personal and professional fulfilment. Our main aim is to cater to addressing our client’s issues in the most effective and efficient manner, we believe that our clients’ success is our success. Our consultants have proven experience in executing different projects in organization in the small business environment in Jamaica, some of such businesses includes; Denise Catering Services, Yanique’s House of Styles, Sherine’s Stocking depot, Jody’s Beauty Salon and many more. We offer our valued service for fifty four hours per week and operate from two branches in the rural and urban environment. Business profile Ramà ³n Fancy wear opens for business in the line of supplying the latest fashion in clothing and shoes. Our mission is to provide the most current and unique clothing from top designers around the world. Ramà ³n Fancy Wear is open for business from Monday to Saturday 9am-6pm. This store is located at 45 King Street Linstead where a total of twenty employees is employed in which five are cashiers; three are maintenance worker, eight sales representatives, two supervisors and two managers. Ramà ³n Fancy Wear provides the latest fashions in men, women and children clothing and footwear. However, with so many other similar businesses in the area it was noticed that the business sales profits are declining. Objectives This project seeks to: To understand how to assess information and knowledge To be able to create strategies to increase personal networking to widen the involvement in the decision-making process To develop communication processes and improve systems relating to information and knowledge Methodology Up on conducting this research, various methods will be used. These methods include; qualitative, quantitative, primary and secondary research methods. A quantitative research is explaining phenomena by collecting numerical data that are analysed using mathematical based methods (in particular statistics). With quantitative research it gives a degree of accuracy and more specific answer can be provided (Muijs, 2011). This method will be used when conducting the questionnaires for this research. This research will also take a qualitative approach. According to Hennink et al (2011), a qualitative research is an approach that allows you to examine people’s experiences in detail, by using a specific set of research methods such as in-depth interviews, focus groups discussions, observation, content analysis, visual methods, and life histories or biographies. The main distinctive feature of a qualitative research is that the approach allows you to identify issues from the perspective of your study participants, and understand the meaning and interpretations that they give to behaviour, events or objects. The research will also operate from a secondary method as well. Secondary information consists of sources of data and other information collected by others and archived in some form. These sources include government reports, industry studies, archived data sets, and syndicated information services as well as the traditional books and journals found in libraries and the internet as well. Secondary information offers relatively quick and inexpensive answers to many questions and is almost always the point of departure for primary research. Literature Review Communication is the process of transferring information from a sender to a receiver with use of a medium in which the communicated information is understood by both the sender and receiver. It is a process that allows organisms to exchange information by several methods (what is communication, 2004). From a business perspective, effective communication an absolute must, because it commonly accounts for the difference between success and failure or profit or loss. It has become clear that effective business communication is critical to the successful operation to modern enterprise. Every business person needs to understand the fundamentals of effective communication; it is the most critical component of total quality management. It has been proven that poor communication reduces quality, weakens productivity and eventually leads to anger and a lack of trust among individuals within the organization (Sanchez, 2014). Knowledge has a strong effect on the organization. According to Denning 2009, knowledge is the ideas or understandings which an entity possesses that are used to take effective action to achieve the entity’s goals. Knowledge management is the process through which organizations generate value from their intellectual and knowledge-based assets. Most often, generating value from such assets involves codifying what employees, partners and customers know, and sharing that information among employees, departments and even with other companies in an effort to devise best practices (Levinson, 2014). Improving information management practices is a key focus for many organizations, across both the public and private sectors. This is being driven by a range of factors, including a need to improve the efficiency of business processes, the demands of compliance regulations and the desire to deliver new services (Robertson, 2005). Problem solving and decision-making are important skills for business and life. Problem-solving often involves decision-making, and decision-making is essentially important for management and leadership. There are processes and techniques to improve decision making and the quality of decisions. Problem-solving and decision-making are closely linked, and each requires creativity in identifying and developing options, for which the brainstorming technique is particularly useful. Good decision-making requires a mixture of skills: creative development and identification of options, clarity of judgement firmness of decision, and effective implementation (problem –solving and decision-making, 2010). References what is communication. 2004.n/a. [ONLINE] Available at:http://www.only-effective-communication-skills.com/what-is-communication.html. [Accessed 15 February 14]. nick sanchez. 2014.n/a. [ONLINE] Available at:http://www.web.njit.edu/~lipuma/352comproc/comproc.htm. [Accessed 15 February 14]. steve denning. 2009.n/a. [ONLINE] Available at:http://www.stevedenning.com/knowledgemanagement/what-is-knowledge.aspx. [Accessed 15 February 14]. meridith Levinson. 2014.n/a. [ONLINE] Available at:http://www.m.cio.com/article/40343/knowledge_management_definition__and_solutions. [Accessed 15 February 14]. james robertson. 2005.n/a. [ONLINE] Available at:http://www.steptwo.com.au/papers/kmc_effectiveim/index.html. [Accessed 15 February 14]. prolem-solving and decision-making. 2010.n/a. [ONLINE] Available at:http://www.businessballs.com/problemsolving.html. [Accessed 15 February 14].

History of Ancient China Essays -- China Chinese Culture Traditions Hi

History of Ancient China China is located in East Asia. Ancient China is surrounded by Gobi Desert in the north, the Pacific Ocean in the east, the Himalayan Mountains in the southwest, and the Taklimakan desert in the west. This land has a wide variation of animals because of the different habitats provided for them. Most farming was done in the very fertile lands of the Yangtze valley. Present China is much bigger than Ancient China, which means that over time, the kings and different dynasties went gaining more and more land and wealth. All of the major rivers go in a western to eastern direction, and end up in the Pacific Ocean. The two major rivers of China are the Yangtze and the Huan He. The major river of North China is the Huang He, or  ¨yellow river ¨. This river left loess when the banks were flooded; desert winds brought this to this area. The Huang He also gained the name of â€Å"China’s Sorrow†, because in the past, it has destroyed large areas by flooding them. People used these rivers mostly for irrigation and transportation. The plant life In China is very varied. The natural forests are in the far-off mountain areas, where you can find are oak, ginkgo, pine, azalea, and camellia. Also, a tree that would come to everyone’s mind as they think of China, is the bamboo. China is far away from any other civilizations at this time, so the people that lived there had to make their own goods, instead of trading things with other civilizations. Trade did exist, for example through the Silk Road, but not so many as in present day. Some of the species of animals in Ancient China were the paddlefish, some species of alligators and salamanders, water deer, giant pandas, apes, bears, leopards, wild horses, and birds of all types. Ancient China did have mineral resources. The most common and used were tin and copper, to make bronze. Chinese worked very well with bronze. Also iron was very important. Jade was more precious than gold for the Chinese. GOVERNMENT China’s government was ruled by an emperor (king). The king had to do a very good job, and his people would have to like his work and effort, if not, they overthrew him and someone else came to rule. The mandate of heaven, or approval by the gods, was very important. For example, if the crops were good, and everything was moving along fine, it meant that the gods liked you. But if the... ...LIOGRAPHY GEOGRAPHY Encarta Encyclopedia McDougal Litell World History GOVERNMENT http://members.aol.com/Donnclass/Chinalife.html McDougal Litell World History http://www.crystalinks.com/chinadynasties.html RELIGION http://www.religioustolerance.org/buddhism.htm http://www.bright.net/~jimsjems/taoism.html http://www.religioustolerance.org/taoism.htm http://members.aol.com/Donnclass/Chinalife.html#CONFU SOCIAL CLASS/DAILY LIFE http://members.aol.com/Donnclass/Chinalife.html#CONFU McDougal Litell World History WRITING/EDUCATION McDougal Litell World History ECONOMY http://search.britannica.com/frm_redir.jsp?query=ancient+china+economy&redir=http://hanwei.com/culture/coin.htm Encarta Encyclopedia McDougal Litell World History SCIENCE/TECHNOLOGY McDougal Litell World History Encarta Encyclopedia http://darkwing.uoregon.edu/~felsing/cstuff/history.html ART/ARCHITECTURE http://www.users.bigpond.com/wernerschmidlin/ancientchina.html http://members.aol.com/Donnclass/Chinalife.html FAMOUS PEOPLE/PLACES Encarta Encyclopedia http://www.unesco.org/whc/sites/438.htm ENTERTAINMENT/FASHION http://members.aol.com/Donnclass/Chinalife.html#CONFU History of Ancient China Essays -- China Chinese Culture Traditions Hi History of Ancient China China is located in East Asia. Ancient China is surrounded by Gobi Desert in the north, the Pacific Ocean in the east, the Himalayan Mountains in the southwest, and the Taklimakan desert in the west. This land has a wide variation of animals because of the different habitats provided for them. Most farming was done in the very fertile lands of the Yangtze valley. Present China is much bigger than Ancient China, which means that over time, the kings and different dynasties went gaining more and more land and wealth. All of the major rivers go in a western to eastern direction, and end up in the Pacific Ocean. The two major rivers of China are the Yangtze and the Huan He. The major river of North China is the Huang He, or  ¨yellow river ¨. This river left loess when the banks were flooded; desert winds brought this to this area. The Huang He also gained the name of â€Å"China’s Sorrow†, because in the past, it has destroyed large areas by flooding them. People used these rivers mostly for irrigation and transportation. The plant life In China is very varied. The natural forests are in the far-off mountain areas, where you can find are oak, ginkgo, pine, azalea, and camellia. Also, a tree that would come to everyone’s mind as they think of China, is the bamboo. China is far away from any other civilizations at this time, so the people that lived there had to make their own goods, instead of trading things with other civilizations. Trade did exist, for example through the Silk Road, but not so many as in present day. Some of the species of animals in Ancient China were the paddlefish, some species of alligators and salamanders, water deer, giant pandas, apes, bears, leopards, wild horses, and birds of all types. Ancient China did have mineral resources. The most common and used were tin and copper, to make bronze. Chinese worked very well with bronze. Also iron was very important. Jade was more precious than gold for the Chinese. GOVERNMENT China’s government was ruled by an emperor (king). The king had to do a very good job, and his people would have to like his work and effort, if not, they overthrew him and someone else came to rule. The mandate of heaven, or approval by the gods, was very important. For example, if the crops were good, and everything was moving along fine, it meant that the gods liked you. But if the... ...LIOGRAPHY GEOGRAPHY Encarta Encyclopedia McDougal Litell World History GOVERNMENT http://members.aol.com/Donnclass/Chinalife.html McDougal Litell World History http://www.crystalinks.com/chinadynasties.html RELIGION http://www.religioustolerance.org/buddhism.htm http://www.bright.net/~jimsjems/taoism.html http://www.religioustolerance.org/taoism.htm http://members.aol.com/Donnclass/Chinalife.html#CONFU SOCIAL CLASS/DAILY LIFE http://members.aol.com/Donnclass/Chinalife.html#CONFU McDougal Litell World History WRITING/EDUCATION McDougal Litell World History ECONOMY http://search.britannica.com/frm_redir.jsp?query=ancient+china+economy&redir=http://hanwei.com/culture/coin.htm Encarta Encyclopedia McDougal Litell World History SCIENCE/TECHNOLOGY McDougal Litell World History Encarta Encyclopedia http://darkwing.uoregon.edu/~felsing/cstuff/history.html ART/ARCHITECTURE http://www.users.bigpond.com/wernerschmidlin/ancientchina.html http://members.aol.com/Donnclass/Chinalife.html FAMOUS PEOPLE/PLACES Encarta Encyclopedia http://www.unesco.org/whc/sites/438.htm ENTERTAINMENT/FASHION http://members.aol.com/Donnclass/Chinalife.html#CONFU

Introduction to sales promotions Essay

Today, sales promotions are a key feature of the retail trade. There are many ways in which a business can sell and a sales promotion is just one aspect of marketing goods or services. The specific product which I have decided to base this assignment on is ‘Coca-Cola’s’ 2- litre bottle of coke. I thought that it might be interesting to investigate the sales promotions of ‘Coca-Cola’ as they are a business which has provided many since they were first founded by John Pemberton till now. ‘Coca-Cola’ ‘Coca-Cola’ was invented on 8th May 1886 by John Pemberton in Atlanta, Georgia. John Pemberton’s bookkeeper, Frank Robinson, came up with the name ‘Coca-Cola’ and designed the logo. The drink was first sold at Jacobs’s pharmacy. The fact of all this which I find most interesting, is the fact that during the first year, sales of ‘Coca-Cola’ averaged nine drinks a day, adding up to a total of i 50 for that year. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in around 200 countries. The media is a powerful source of mainly advertising, which uses traditional methods of mass communication, e. g. newspapers, magazines, TV and radio. Being the very successful and most recognized brand that ‘Coca – Cola’ is, they can afford to promote their products by all means of media. I believe that the second most important method for ‘Coca – Cola’ to promote their products is on billboards. A vast majority of the population drive vehicles and will occasionally drive past billboards which are trying to advertise or promote a product. The sales promotion which I have chosen for my 2 – litre bottle of coke has been seen by me on billboards and TV. Television is by far, the most beneficial way to advertise or promote a product due to the large numbers which happily watch TV in the comfort of their own home, or perhaps somewhere else. The sales promotion: * Buy 2 bottles of coke and receive a free ‘Coca – Cola’, FIFA world cup glass; Is mainly seen being promoted on television as ‘Coca – Cola’ realise that if they want to find customers, television is the best possible way as we’ve already looked at. The media is a strong way of helping many businesses, such as ‘Coca -Cola’ to advertise a promotion. Once a customer sees what they can save, or in this case, gain, they will then be tempted to purchase that product. ‘Coca – Cola’ is the proud sponsor of the FIFA world cup, 2006 in Germany. When people see ‘Coca – Cola’ associating with the FIFA world cup, this will lure them further to increase the probability of them purchasing products. ‘Coca – Coca’ are frequently seen advertising promotions by all possible means of media but my chosen sales promotion for ‘Coca – Cola’ has only been seen by me on billboards and TV. When ‘Coca – Cola’ do advertise, they try to aim their products at a target audience, but who might that target audience be? Target audience To sustain a businesses successfulness, you need to be fairly smart and ‘Coca – Cola’ have proved more than that in the method they have decided to use to identify their target audience. Even tough it is stated that half the world’s population have at least tasted coke, the main target audience is said to have no real gender and is age ranged between 18 – 34. Even tough there is no real gender, the majority of people who do consume coke are said to be male. Men and boys aged between 14 – 34 are very likely to be watching the world cup and with ‘Coca – Cola’ being the sponsor and offering a free ‘Coca – Cola’, world cup glass, they just can’t say no. I presume that their main idea is to have their target audience picturing themselves watching the world cup and drinking coke out of the free glass before they actually purchase it. Deciding the Style This stage in the success of a sales promotion must link with the format of the promotion and be compatible with its aims. The business may offer a saving or a free item with purchase. This item could be linked with a specific target audience. The sales promotion; * Buy 2 bottles of coke and receive a free ‘Coca – Cola’, FIFA world cup glass; is targeted at men and boys aged roughly between 14-34. The reason for the gender is because men and boys are more likely than woman to be watching football. The colours and design of the sales promotion needs to correspond with the world cup yet it needs to do the same with the target audience. An informal event like a fun day will have informal materials and ‘jazzy’ notices in bright and attractive colours. This is because a fun day is aimed at younger children and this will be the more inviting approach in terms of attraction. The sales promotion which I am investigating has frequently been seen by myself on various occasions, billboards mostly. The colours are that of the flag of Germany, the host of the FIFA world cup. It is also combined with masculine and neutral colours for the seriousness and honour of the world cup. Men will take this event seriously and as ‘Coca-Cola’ knows this, they are one step ahead. The main point of all the media and format of the business is to sustain the high level of work and to overall, be consistent. ‘Coca-Cola’ are consistent and a key fact which thoroughly proves this is the fact that they are the most recognised brand in the world. Key messages The key message for a business, will depend upon what they wish there intended outcome to be of the promotion and who they wish to aim it at. ‘Coca-Cola’ as an industrial business with a promotion has a main purpose which is to sell more goods or to provide information about their products. This can either be done online or perhaps on their packaging. Key messages over the past many years have proven most affective through a slogan. ‘Coca-Cola’ change theirs to suit the packaging in relation to the offer or perhaps an event. This attracts more customers with the sense of a key message. An example could concern a sales clearance with big headings and bold lettering to point out the offer or the key message. The key message for the sales that I am investigating is that the world cup is on and that it’s a time for celebration. ‘Cola-Cola’ is now loved by almost everyone. It is drunk by almost every non-alcoholic drinker and is also drunk by people who consume alcohol as well. Key messages for ‘Coca-Cola’ have clearly worked and if you just take a look at their sales, you’ll see just how much they have worked. Consumer Law Consumer legislation should be a key issue to any one who owns a business and wishes to advertise or promote a product. All business must make sacrifices by selling products at a cheaper price or perhaps they can produce a sales promotion to catch the eye of the customer who may perhaps be interested. All these examples provide the intended consumers a thing called consumer law which gives them rights to that product or service which the business may be providing. The rights protect them from the business providing them with faulty goods or perhaps a service which does not meet their needs. They also, however, give rights to retailers from the consumer ‘throwing’ wrong accusations at them concerning any of their products or services. The buyer may complain that the price of a product is priced too high or perhaps they may wish to complain otherwise. If the consumer makes a false accusation, they can be penalized by means of consumer law. Consumer protection legislation One act which is an example of how ‘Coca – Cola’ put across their product is the; ‘Consumer Protection Act 1987. ‘ This act relates to mainly price and safety. Under this act it is an offence for ‘Coca – Cola’ to * Mislead customers as to the price of any item – The average price for a 2-litre bottle of coke costs zero to nothing to produce but is sold for a maximum of i 1. 50. Customers do not look at the issue like this. Even if they do, they bear in mind that the business needs to make money and see i 1. 50 as a reasonable price. They always have remained with this price and it will be very rare that Coca – Cola are misleading their customers where prices are concerned. * Mislead consumers over sale prices and exaggerate price reductions – Coca – Cola are not the type of business which you will see exaggerating a price reduction on any of their products. If they were to have a price reduction, they would have one without any mislead false claims concerning the prices.

Join The Year-Up Program Essay Sample Essays

Join The Year-Up Program Essay Sample Essays Join The Year-Up Program Essay Sample Paper Join The Year-Up Program Essay Sample Paper I can say the reason I want to join the year-up program is that I am young and very devoted to learning new things. Also, I have reached that point in my life when I realize that I have to be more independent, responsible, and mature. I have to make my own smart decisions to determine how successful Ill be in life. The reason I think I am a good candidate for this year-up program is that Im used to the two terms hard work and determination. The reason I say this is because I started this school on the Southside of Chicago Christian Fenger High School. As I began to go there I realized that high school, in particular, wasnt pushing me to my full potential. I needed something that would push me to my highest limit. My road to the year-up program So I started to look around for better schools in the area. That is when I ran across DeVry Advantage Academy High School. Its a program that gave me the opportunity to graduate with my college degree in Network Systems Administration when I graduate from high school. And Boy did I pick a school, DeVry pushed me to limits that I never thought I had. Coming from a different background I was very quiet and antisocial my junior year at DeVry because I didn’t know how to talk to other races of people, It was a big step and a big change for me. But as I started to go to the program I started to warm up to the idea and the people that I was going to school with on a daily basis was pretty cool. I have learned a lot about different culture and ethnicity. At DeVry, I can’t say that I have made friends I have made the family. There are many words that I could give you to describe me but there is one word in particular that I could say that stands out from the rest, and that word is dedication. My motivation to the year-up program When I start something I stick with it to the end, no matter how many people doubt or look down on me I will always stay strong until the end. I have overcome so much in my life to just give up now; when I was 15 years old I lost my mother to cancer. This left me emotionally scared because I was very close to my mother ( Best Friend) and the thought of never seeing her again just killed me inside. As time passed I stopped really caring about a lot of things, such as school and even my own safety. I started to get into a lot of fights and really didn’t care much for school work. I cut myself from friends and family and just stayed to myself. Until one day I heard my father in his room crying it was kind of a shock to hear him that way because I never heard him cry before. Then I realized that I wasn’t the only person that lost someone special. My father was left with 4 children to take care of all by him, I had to realize that he didn’t have help anymore that he had to be the mother and father of the house and the things I was doing was just adding on to the stress from my mother passing away. So then I asked myself the most life-changing questions that I have ever asked myself what would my mother want?, what do I really want out of life? This caused me to go to school do all my work and even start communicating with my family and friends again. Then I realized that I really enjoy learning new things and advancing intellectually. I can say that my worst fear is being a failure Being a grown man wishing I finished high school or college, stressed out trying to figure how I’m about to pay my rent for next month and not being able to provide and help my family when they really need it. Both sister and my brother and even my father have recently had children. This has made life a little more stressful and hard. My brother and sisters have dropped out of college and started work at minimum wage jobs to provide for their children. I sometimes wish I could show them that their lives don’t have to stop here. And show my father that he is not alone and show him that I can be that man that he and mother raised me to be.

John Dalton Essays - Fellows Of The Royal Society, John Dalton

John Dalton Essays - Fellows Of The Royal Society, John Dalton John Dalton John Dalton was born on September 6, 1766, in Eaglesfield, England. He was the son of a weaver and received his early education from his father also at a Quaker school in his hometown, where he began teaching at the age of twelve. In 1781 he moved to Kendal, where he conducted a school with his cousin and older brother. He moved to Manchester in 1793, and lived there the rest of his life as a teacher, fist at New College and later as a tutor. He died on July 27, 1844. Dalton began a series of meteorological observations in 1787, that he continued for fifty-seven years. Altogether in the time he spent it added up to 200,000 observations and measurements on the weather in the Manchester region. His interest in meteorology led him to study a variety of phenomena as well as the instruments used to measure them. He was the first to prove the validity of the concept that the rain is precipitated by a decrease in temperature. Not by a change in temperature. His first work, Meteorological Observations and Essays(1793), attracted little attention. In the next year he presented a paper on color blindness to the Manchester Literary and Philosophical Society. Dalton himself suffered from color blindness. This paper was the earliest description of vision, known as Daltonism.

The concept of management change in regards to Larsen and Toubro Essay

The concept of management change in regards to Larsen and Toubro - Essay Example The paper tells that with changes in consumer needs and perceptions the demands for the goods and services of the organisation also counter a paradigm shift. Thus because of such changes in the organisation’s external climate the management team of the organisation tends to bring about a lot of alterations in the technological and operational processes in the organisation. These changes are reflected as the organisational changes inside the concern. Focusing on the above discussion the organisational changes brought about in Larsen and Toubro can be further analysed. The Chairman of the concern envisaged that the need for organisational change within the concern arose from the need of value creation. Value creation was envisaged through bettering up the position of both the internal and external stakeholders of the concern. The internal people or the employees’ position was developed through the induction of the rating system which would rate the employees based on thei r performance rather than seniority. On the external side, the process of value creation focused on enhancing the value of the shareholders through augmentation of the value of the projects carried out by the several departments. The Chairman of the concern took these steps so as to help in the increase of motivation of the employees and shareholders of the concern. Taking the above organisational change processes were further envisaged to help in the augmentation of the share value of the concern in the stock market which was quite low previously. (McKinsey & Company, 2010, pp.28-29). Justifications for the Organizational Change Forces of Change The forces or needs for organisational change arise out of large amount of dissatisfaction emerging out of people belonging to different organisational hierarchies. The organisational people demand a change from the existing situation for which changes or alterations needs to be brought about in the organisational structure. Failing to such demands of the people leads to several problems which in turn spreads employee unrest. On the other hand the change in organisational leadership also leads to bring about forces of change in the concern. The new organisational leader inherent with new vision and organisational philosophy endeavours to bring about changes in the existing business process and technological interventions. This force of organisational change is sometimes not welcomed by the internal people leading to strong protests and events like strikes and

Macbeth Act 3 Coursework Example | Topics and Well Written Essays - 250 words

Macbeth Act 3 - Coursework Example Explain Macbeth does see Fleance as a threat to his throne as, according to witches’ prophecies, Banquo’s sons will rule the country. However, he does not see the bay as a threat yet – the boy is too small. Macbeth is more afraid of the boy’s father – Banquo. 3. Do you feel any sympathy at all for Lady Macbeth as she talks about her "doubtful joy" in scene 2? Explain. It is a pathetic sight – a queen, having no joy in life, because the way she got what she wanted was so wrong. She lives in fear that their guilt will be discovered.   Nought's had, all's spent, /  Where our desire is got without content; /'Tis safer to be that which we destroy / Than by destruction dwell in doubtful joy. (3.2.6-9) Her life is empty and she even envies the king Duncan - she says it is â€Å"safer† to be in his place. On the other hand we do understand that she suffers greatly because of her own evil choice. Her ill conscience and a lack of joy is the sad consequence of the conspiracy and murder she took a part in. She finds no peace either during the day, nor can she sleep peacefully at night. 4. Quote and explain a line in this scene which helps develop the theme of sleeplessness. The theme of sleeplessness started back in the act 2 when Macbeth murdered the king. He heard the voice then: â€Å"Glamis hath murdered sleep, and therefore Cawdor /Shall sleep no more.